Your shop's stock on Google, Maps and AI. In real time.
People searching near you find you on Google, Maps and in AI answers. And they come to buy in store.
Your products, wherever customers search.
Your shop's inventory feed, sent to Google on your behalf under the Local Feeds Partnership program: free local product listings, Local Inventory Ads, stock and prices in real time.
- Google Search
- Google Maps
- Google Shopping
- AI answers
Real data · first month
A pharmacy's first month on inStore.
Small numbers. Real ones.
Paid orders
12
Revenue
€ 532.28
Average receipt
€ 44.36
Picked up in store
11· 1 pending
The next report could be your shop's.
Our partners
We work with shops in cosmetics, pharmacy, artisanal food and stationery across Rome.
Two services, one subscription.
Get found
Your stock on Google Search, Maps, Shopping and in AI answers. Local listings in real time, enriched Google profile, QR plaque for your shop window, weekly report on your area's demand.
More people walk into your shop.
Sell online
Your shop's own e-commerce: your catalogue, your prices, checkout, prepaid pickup (click & collect). It sells even when you're closed.
We don't open you an e-commerce: we put your shop window online, with a till. Customers buy from home and collect from you.
One subscription, two services.
- Zero commissions: you keep 100%, minus card fees only.
- No lock-in: cancel anytime.
- Free 90-day pilot.
Any month without proven value is free.
This is what your customers see
Real products from the shops already live on inStore: live stock, real prices, ready for pickup (click & collect).
Browse the live catalogueBrowse by category
Featured today
See all products
26,50 €L'Erbolario Crema Viso Idratante
In stockat Erboristeria Apistica Romana
20,89 €Cerave CeraVe Crema Viso Idratante con acido ialuronico 50 ml
In stockat Farmacia Farnesina
15,00 €Lj Pharma Polimag Fast 20 Bustine Orosolubili - Integratore di Magnesio
In stockat Farmacia Farnesina
29,40 €Natural Point Natural Point integratore alimentare Magnesio supremo 300 g
In stockat Farmacia Farnesina
19,50 €L'Erbolario Crema Solare Viso SPF 50
In stockat Erboristeria Apistica Romana
20,50 €L'Erbolario Crema Solare Viso Anti-tempo SPF 25
In stockat Erboristeria Apistica Romana
20,90 €Avene Avene Tolerance Lozione Detergente Gel 200ml Pelle Sensibile
In stockat Farmacia Farnesina
55,00 €Skinceuticals SkinCeuticals Simply Clean Gel Detergente Viso 195ml
In stockat Farmacia Farnesina
How it works.
Connect your management system once.
Wingesfar, Tecnofarma, CGM, Farmadata, Pharmasys, Zucchetti, or your e-commerce (WooCommerce, PrestaShop, Shopify). No manual work after setup.
Your inventory feed goes to Google.
We build your product listings and send the feed to your shop's Merchant Center: Search, Maps, Shopping and AI update in real time with your stock and your prices.
Customers buy from home and collect from you.
Online payment, the order arrives already cashed in, pickup at the counter. The customer walks into your shop: you do the rest.
You don't need a website or an e-commerce: the management system you already use is enough.
Management systems
We sync your stock
E-commerce
We connect your platform
inStore
Local inventory feed
Connect. Appear. Sell.
INGEST
your stock flows in
NORMALIZE
one clean catalogue
FEED
sent to your Merchant Center
PICKUP
the customer collects in store
Google & AI
Updated in real time
Frequently asked questions.
Everything you need to know before applying your shop.
inStore is the sales infrastructure for local shops. It connects the management system you already use, puts your live stock on Google, Maps and in AI answers, and gives your shop its own online store with in-store pickup (click & collect). €79 a month, zero commissions.
inStore builds the inventory feed from your management system and sends it to Google on your behalf, as set out by the Local Feeds Partnership program. Your products appear on Search, Maps and Shopping as available in store, with stock and prices updated in real time.
Wingesfar, Tecnofarma, CGM, Farmadata, Pharmasys, Zucchetti and other common pharmacy systems, plus e-commerce platforms like WooCommerce, PrestaShop and Shopify. After the connection, everything updates on its own: no data entry.
No. Your management system is enough: inStore hosts your shop's own online store, with your catalogue, your prices and your shop name, kept in sync with your stock.
€79 a month, all included. inStore keeps no commissions: you take home 100% of every sale minus card fees only, just like on your POS. No activation cost during the pilot.
The customer pays online, you receive the order already cashed in and set it aside. They come to the counter and collect it, usually the same day.
Across Italy: we connect the most common management systems. The free pilot starts in Rome, where five storefronts are already live.
90 days, free, with no strings attached. We activate both services and every week you receive the report with your results: sales, pickups, local searches. Any month without proven value is free, and you can cancel anytime.
Still have questions? Talk to us →
90 days to try it, free.
Both services active, a report every week. At the end you decide, with the numbers in front of you.










